Influencer Marketing: it’s a question of trust


Within Influencer Marketing people have to trust people, only then will the messages be received as positive. But is this always working? The W&V asked three experts about the question of trust:

Franziska von Lewinski, Digital-MD FischerAppelt; Hendrik Martens, Director Business Development flow:fwd and author André Krüger, i.a. writer for W&V online. Here you can read the complete article